E-commerce has steadily grown in popularity for the past 11 years. Just the other day, online sales jumped up by nearly 15% across the board, and analysts predicted that the increase would continue in the many years to come. Thus, if you are starting a business and are planning to sell different products and services, an e-commerce site is critical to capitalize on this never stopping online sales growth.
While you could easily hire a web developer to help you develop and launch your online store, the costs involved in such a move might easily affect your financial plan negatively, mainly if you are operating on a very low budget and this leaves you with one option; an already developed e-commerce platform.
An e-commerce platform can help you save money and time since you will only need to upload your information and start selling. However, as simple as it may sound here, the double-edged sword that is typically associated with this option is the fact that there are tons of options available and choosing the right one might be as easy as you may think. This article outline some of the basic things you will need to consider when searching for the best e-commerce platform for your business.
Pricing and payment
Pricing should be the first thing to look at when searching for an e-commerce platform. Whether you are planning to operate a small online business or are just planning to introduce the option in your already established company, you need to know exactly how much you will end up spending. While nearly all platforms charge the same, most of them usually offer discounts to clients based on specific features. Thus, depending on the type of platform you get, the price may vary. On the same note, you should always have in mind the processing fee that will be associated with the platform you choose.
It would be better if you also looked at the combinations and plugins that come with the platform you choose. Most platforms such as Shopify usually have lots of tools which you can easily use to run your business. Others, however, will have very few tools and might force you to spend some extra cash in paying for additional plugins. Here are some of the most necessary plugins that you should look out for when searching for an e-commerce platform; accounting plugins to help with taxes, sales and revenues, and email marketing plugins to help with promotions.